Main CharacterCollection
Linen that has somewhere to be by sunset, and tops you can throw on still wet from the sea.
Shop nowEvery summer has a Main Character. This year it's you. Soft fabrics, sharp fits, the season's softest palette.
The linen you live in.
Wide-leg, washed soft, with a drawstring that actually sits where you want it and pockets deep enough to lose your phone in. White, beige, faded blue.
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Tops that do the talking.
The Double Trouble strap top, in pink, butter, and white. Ribbed cotton that holds its shape from a morning coffee to a late table outside.
Shop topsThe Main Character Collection
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Wear it as a set.
The linen pants and the Double Trouble top were cut to go together. One easy outfit, from the water to a long dinner. Pick your two colours and we will do the rest.
Build a set
It started with a loud pair of jeans.
The Cherry Fit started because the loudest thing in the room should also be the comfiest. So we made it, here in Egypt, picky to a fault about fabric.
This summer we went lighter. Washed linen, soft cotton, and colours that look good with a tan and somehow better with a sunburn.
